About me
I help brands create impactful and creative campaigns through digital marketing campaigns and activations to drive brand awareness and data -driven ROI.
​
"Finding the authentic and meaningful connection between data, content, and storytelling"
Experience & expertise
2016 - now
UPR AGENCY
Head of Digital Marketing
Strategic and daily management of digital division, heading team of 5 FTE in Benelux market.
Member of UPR Agency Management Team
Responsible for 200+ annual campaigns with a revenue of over €1M for leading brands such as Nike, Zalando, Calvin Klein, Uniqlo, M.A.C Cosmetics, Dr. Martens and Jotex
Specialised in digital marketing strategies, branding, client acquisition and influencer marketing
2015 - 2016
MCS PR
PR Consultant
Press relations for clients Intel, McAfee, Synology and Fox-IT in the Dutch market
Online editor for Intel webzine 'Intel iQ'
Specialised in project and event management, including launch of Intel 'Spider Dress' on national TV with over 1M+ views
2012 - 2015
Stable Content
Freelance Marketeer
Online editor & trend watcher for CreatorsofDesire.com and OneSecPlease.com
Marketing campaigns for illustrator CropMotion
2012 - 2014
Voucher Vandaag
Online Content Manager
Digital marketing and online content manager, company grew from 3 to 15FTE in 2 years
+150% organic social media growth in first year
Nominated for 'Website of the Year' 2013