
Suzanne Stal

Where do we begin?
Finding the connection between talent, content, data and attraction is what makes my heart beat faster.
From an early age, I never knew what I wanted to do when I "grew up", but I knew I loved writing, creating stories, and matching people to other people. Now I didn't become a matchmaker, but a story maker. Finding an authentic and meaningful connection is crucial. We do not need useless content, we need a sweet spot of data, content, and a story.
I am a do-er, a get-er and I love to work with people that push me and push themselves to get more out of their life! I try to always find the human connection, look at the person behind a brand, a campaign, find the reasoning behind the data. It has to make sense, anything you do has to be surprising and strategically solid. My approach to life and work is very similar:
Dutch levelheadedness + impactful & meaningful message = A creative, realistic approach to growing brands















Supermodel and LGBTQ activist Nella Roz for Project Orange, a collaboration between Calvin Klein and Heron Preston

Singer and artist Jay Way the Alien for Calvin Klein Blank Canvas collection

Breakdancer Rico from The Ruggeds for Nike Underwear 'First Move' campaign

Modern couple non-binary Thorn and Mandy for Calvin Klein Pride collection on 'intersectionality'

Dancer Christian and his partner Rolf for Calvin Klein Pride campaign on 'intersectionality'

Transwoman Sunny Jansen and artist Jean Paul Paula for Calvin Klein Pride campaign, creative direction by Jean Paul Paula

Yara Michels and sustainable activist Jordy Casteleijn for sustainable Zalando Greenhouse campaign

Pascalle Kouwenhoven for Dr. Martens

Oumayma Boumeshouli for Tiffany and Co. Hardwear collection in Paris
Contact >
United Kingdom +44 (0)75 10 549 861
The Netherlands +31 (0)6 16 393 659